COLOR WOW Root Cover Up

A product I never knew I needed in my life. Great for hiding roots between dying. Giving you a better hairline when you've got your hair up. Also acts a bit like dry shampoo but without the white cast. Feels like it'll last ages

Brilliant product! Covered the grey perfectly! Delivery was super quick so thank you so much 5 Stars ⭐️⭐️⭐️⭐️⭐️

Absolutely useless. Doesn’t cover roots at all!What was really galling was that on the packaging it shows a blonde with some dark roots (like me) — I’m guessing they either covered her roots for the “after” photo with a different product or just photoshopped it.You could get exactly the same result with a cheap drugstore eyeshadow. I wouldn’t expect that to cover my roots though, and neither does this!Oh — and Amazon says this “is not eligible for return” too, so you’ll definitely be wasting your money.

Works well

Very good

After looking at this for some time, but being put off by the price I finally decided to try it when it was on offer during prime day - it wasn't much of a saving but I convinced myself it was a saving!I had previously bought a cheaper non brand similar product on amazon which I love but it wasn't a perfect colour match so I assumed that this, being a well known more expensive brand would be even better. Esp since I use and like several other wow hair products. Sadly, that's not the case. You really need to load up the little brush that it comes with, meaning you use a lot more product than I did with the cheaper brand.. it's easy enough to use, however I didn't feel it covered as well as the other cheaper brand and I had to keep going over it several times... so it took me a lot longer. The colour match was better for me but I could get the same effect using a dark eyeshadow powder and better coverage with a cheaper non brand product. Overall, I am pretty disappointed and wouldn't recommend at the price - I do think there are better cover ups out there - covering better, lasting as long and costing less.

Very good coverage indetectable

Much better than the spray ones, this doesn't make hair greasy and stays put.