Why it's Cult

Zelens’ otherworldly Velvet Primer creates a beautiful, semi-matte base for foundation – ‘mopping up’ excess oil to prevent midday shine, limit make up ‘slippage’ and ensure you look polished to perfection from morning ‘til you decide otherwise. Virtually weightless, this creates a barely-there protective barrier between skin and the ravages wrought by the elements, without drying, or smothering oily-combination complexions. Shiso leaf – rich in polyphenols and triterpenoids – possesses powerful natural antioxidant, anti-inflammatory, anti-bacterial and anti-allergic properties, while vitamin E works to shield cell membranes from environmental stress, and strengthen skin’s natural UV defences to lessen the ageing effects of daily sun exposure. Oil-free and dermatologist tested, this gorgeous priming lotion is the perfect equaliser – keeping shine at bay whilst preserving skin’s natural dewiness.
Description

The perfect canvas begins with the perfect primer, and Zelens’ Velvet Primer is the ultimate, pre-base treatment for combination, shine-susceptible complexions. Mattifying and refining, the lightweight, breathable formula glides on effortlessly to blur imperfections, unify skin tone and absorb excess sebum without exacerbating congestion; beautiful over moisturiser on great skin days, or layered under foundation for a long-lasting, soft focus finish. This innovative formula stars usnic acid – extracted from the alpine lichen Usnea barbata – a completely plant-derived active that displays multiple skin-beneficial properties; anti-bacterial, antioxidant, anti-inflammatory and reparative, it’s also proven to help regulate oil production and normalise the epidermis’ optimal pH. A cocktail of plant sugars then work to regulate movement of water throughout skin’s multiple layers; limiting moisture loss and promoting the production of natural hyaluronic acid to improve skin’s ‘volume’ and re-establish an immaculate, flawlessly even complexion.
How to use

Apply alone over moisturiser for a nude look or before Zelens Active Colour Youth Glow Foundation.
Full ingredients list

Aqua (Water), Dimethicone, Polypropylene, Methylpropanediol, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Propanediol, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Xylitylglucoside, Usnea Barbata (Lichen) Extract, Perilla Frutescens Leaf Extract, Caprylic/Capric Triglyceride, Anhydroxylitol, Glucose, Dimethicone/Polyglycerin-3 Crosspolymer, Glyceryl Undecylenate, Talc, Xylitol, Tromethamine, Hydrogen Dimethicone, Dipropylene Glycol, Tetrasodium Glutamate Diacetate, Aluminum Hydroxide, Parfum (Fragrance), Sodium Citrate, Sodium Hydroxide, Tocopherol, Linalool, [+/- (May Contain) CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides)].