Retail The Second-Oldest Profession: 7 Timeless Principles to WIN in Retail Today

Absolutely packed with great information. Useful and helpful. Beautifully written. I love it!

I have spent the better part of my career in the retail sector I can honestly say that this book is a must read. Flora has done an amazing job at laying out the strategy for success no matter what size shop you have or what position you might hold within an retail organization. A great read.

I bought the book and am reading it now. I'm really enjoying it and learning quite a bit. I've been in the technology end of multiple retail businesses during my career but I've always wanted to know more about the actual 'business' and this book is very helpful.

Flora is clearly an amazing authority in the retail space! She simplifies all aspects of the retail process in a very natural way that is easy to follow. I would suggest that anyone entering corporate retail be issued a copy of Flora’s book as a part of their training.

Retail is the part of the supply chain. Simplicity of the book is amazing

Read from start to finish or pick the chapter that can help solve your problem today - the advice is timeless. Thank you, Flora Delaney, for the advice on retail customer interactions.

I have owned my own retail store for 9 years and I am still learning. The author seems knowledgeable about retail as an outsider in a store with a large base of employees; but not as an owner or manager of a small concern with only a few. The book is common sense, not much insight that I can use. I stopped reading it before I finished. Read everything you can, I guess.I’m not sure why the raving reviews, except that it seems everything in this store has 4 1/2 star reviews. Hmmm.

Retail is ever developing and ever changing. Todays challenge is tomorrows success story that strengthens you and your business ahead of the next opportunity that comes or gets in your way. This book simplifies the key elements that drive retail. The writing is straightforward and avoids fluff that doesn't get you anywhere. I've run retail stores in a few different industries to varying levels of success. Since reading this book I've found quick wins that have had quick and positive results. Even better is that the book is easy to refer back to for a refresher or just some validation to let you know what you're challenged with is nothing new and manageable. Definitely a must read for seasoned and new retail professional alike.