Brand Leadership
Product ID: 308520503
CLP 27379
1
Sold byAmazon ChileDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO
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Description
- ISBN-13: 9781847398352
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David...
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