Aluram Coconut Water Based Purple Shampoo for Women (33.8 oz) - Sulfate & Paraben Free

My good friend and regular hair guy always told me, “No, don’t go gray. It’ll make you look older.” But at 65, I was ready. When he had to go on sabbatical to recover from an extensive surgery, I went looking for someone to help me with just that. With everyone embracing the white/gray/silver natural color that comes to us all, I feel in good company. And I’m LOVING it. I’m about 100% white framing my face, 70% various grays everywhere else. The grow-out process was camouflaged with blonde highlights. That started in January. And I liked it, until those took on the dreaded brassy tones. Following my new gal’s advice, I landed on the purple shampoo that is the subject of this review.I’ve used it twice, last night and this morning, and didn’t do anything other than shampoo real well and immediately rinse off, and I’m so pleased with the results I’m already seeing.Price point is about average, with some less and some more. But I’ll be a repeat buyer of this one because it works! It gives great body to my piece-y cut. Smells good. Is seriously purple and thick. Not harsh at all. I love it.If you’re dealing with the dreaded brass, I highly recommend this shampoo. And if you’re debating embracing your wisdom (😉), go for it!!! It’s liberating, and I’m thrilled I did!!

My favourite for keeping my blonde hair blonde.

The best purple shampoo ever! Covers the grays & brightens the blonde .I highly recommend this shampoo!

​I am honestly shocked and surprised that this product has such good reviews. Based on the rating, I expected a premium salon-quality result, but it completely missed the mark.​First of all, it leaves my hair feeling incredibly coarse and dry - literally like horse hair. To make matters worse, the purple pigment heavily stains my nails during application, which is a massive pain to scrub off.​Despite the mess and the texture issues, I don't notice a single difference in brightness or brassiness compared to other purple shampoos on the market that are half the price. It is absolutely not worth the $30 I paid for it. Will never buy again!

During Covid I let my gray grow out. I had dyed my hair since I was in my early 20's which was 50+ years ago. I just got tired of the hassle and expense every 2 1/2 to 3 weeks. My hair didn't turn salt and pepper. It went completely white - yep, what my sister-in-law says that people spend a lot of money trying to achieve! Since Covid, I tried different purple shampoos and purple treatments. They worked ok but nothing mind-blowing.Recently I was close to running out (I only use the purple shampoo once a week). I read reviews of different purple shampoos and decided to try this one. Well, just WOW! - after ONE shampoo, leaving it on less than 5 minutes, my white hair is BRILLIANT, SOFT and so white! I will never go back to the other purple shampoos again. This stuff came out of the container PURE DEEP PURPLE! It doesn't take much either so don't apply a lot, just enough to get a good lathering to cover the hair.I miss my dark hair but at 72 I've accepted the white hair now. I'm just glad that I found a shampoo that will make my hair look like I've had it professionally altered as far as color. This stuff is amazing! I wish that both of my parents who had white hair in their senior years would have used this. It makes the hair absolutely gorgeous.