IT Cosmetics CC+ Cream Natural Matte Foundation with SPF 40 - Shine-Reducing & Long-Wear Full Coverage Foundation For Oily Skin - With Hyaluronic Acid - Fragrance Free & Non-Comedogenic - 1.08 fl oz

I've been on the hunt for a foundation that not only provides full coverage but also feels lightweight on my 45+ skin, and the IT Cosmetics CC+ Cream Natural Matte Foundation with SPF 40 checks all the boxes. The texture is silky smooth and blends effortlessly, covering imperfections and evening out my skin tone without settling into fine lines or wrinkles.What really sets this foundation apart is the matte finish—it controls oil and shine all day, even in humid weather, without making my skin feel dry or tight. Plus, the added SPF 40 gives me peace of mind knowing my skin is protected from sun damage. I’ve also noticed that it doesn’t oxidize or change color throughout the day, which is a big plus. This has quickly become my go-to foundation for daily wear, and I highly recommend it to anyone looking for a product that delivers on both coverage and skincare benefits.

The coverage is enough for me to use it as a concealer/ foundation. It's not heavy and blends well with my other skin care products.

I normally wear the IT cosmetics CC medium coverage nude glow (fair light). The natural matte full coverage color (fair light) is nice and blends well. I do however use a wet face sponge to apply in order to thin it out a bit. Not certain if it’s the matte that makes it a bit dull or the full coverage. I’ve never worn a full coverage before but thought matte would balance out my skin which has gotten oilier with age. Still use it and good product but prefer the medium coverage nude glow.

This CC Cream goes on lightly and stays on! I chose a medium and it matches well. Stays on ‘til the end of the day. I have several IT Cosmetics.

For me in my experience I had to return this twice now and possibly a third time due to it being too light in color. I have worked in makeup for years and have my skin tone and coloring down to a science but this formulas color is off vs website description. Stays well but I still sweat through it just needs a touch up. Coverage is decent when used with powder.

I bought this new Natural Matte CC+ since the Oil Free CC+ has been discontinued. There is something seriously wrong with this product and I cannot believe it made it through testing and to market.First of all, it was very difficult to dispense. When I finally got it out of the tube, it went on my skin like chalk. I finally mixed it with moisturizer just to be able to blend it. Once it was applied, it settled into my pores and fine lines around my eyes and no amount of blending fixed it. Obviously, it wasn't going to work for me. Amazon customer service was nice enough to refund my money, no return necessary. Into the trash it goes!

The color and tone is perfect!It's light weight and has great coverage!It is so easy to apply, love it!

The color was good, but I don’t know why they changed the formula, now It’s very chalky and it makes your skin peel. It controls the sweat for a while but makes the texture of your skin dry and it doesn’t cover in a smooth way.I didn’t like the product. I thought it was going to be like the new version of the Bye Bye foundation matte but it’s not…Honestly I’m not sure if will use it.