e.l.f.Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 24 Light Warm

What a wonderful, luxurious foundation. You can apply it with light, medium, or full coverage. You can find your PERFECT shade match. There are so many to choose from. If you have cool tones in your skin, the cool tone shades really perform. I will certainly purchase this again. It's now on my daily makeup routine. I love the satin finish. The smell is minimal and is not an oily or dewy finish. The price point is right on. I can't believe how much money I have burned on expensive foundations. E.l.f. I love you.

Just bought this again, even though I just got the first one a couple of weeks ago. DO NOT WANT TO RUN OUT OF THIS PRODUCT! It is exceptional on every level. You have beautiful, flawless coverage that is lightweight and get this...it lasts all day. I never have to refresh or apply more. It just is a beautiful foundation. Will never use anything else! The price point is phenonmenal. I even purchased the powder, which again is amazing! All of my brow and eye makeup is already ELF, but boy they hit a home run for everything you need in terms of your face and eyes. Stunning! THANK YOU ELF!

Elf have great products and this foundation is a good one. I have seen so many good reviews online raving about it, and I own the previous version that sadly elf is discontinuing. I decided to try it and I have to say I was a bit dissapointed. Don't get me wrong, it is good for every day use, it is really good, but it isn't better than the previous version, the flawless satin foundation (see picture).What I like about it is that it is very lighweight, it feels like you are not wearing anything. It blends super fast and easy. The shade range is phenomenal, you will find your match for sure and mine was perfect for my skintone. It has a beautiful satin finish that makes your skin look healthy.What I dislike is that it has less coverage than what I expected. It says medium but it is not quite there and you can't build it too much because it looks cakey. I have some acnee marks and some discoloration and I have to use a full coverage concealer underneath because they will show thru the foundation and I didn't have this issue with the previous version, that was also medium coverage, but it covered my discoloration and it was buildable. This one also looses in comparison with the previous one in packaging. The old Flawless Satin Foundation came in a frosted glass bottle with a pump which I prefer to this plastic tube.In conclusion, this is a good product at an excellent price point and I believe a lot of people will like it. I will definitely use it but I don't think I will buy it again for the reasons mentioned above. There are other foundations I like more at a comparable price and I will continue to buy the old formula as long as it is available.

Very blendable, even, buildable coverage that lasts at an amazing price. It has a slightly dewy finish without looking too shiny. Im now on my 3rd container. Most importantly, i have a terrible time finding the correct shade and this is close to perfect!

This foundation is slightly better than okay. It's been hyped by beauty influencers as a solution for mature skin. The consistency is thicker than I prefer. I applied with my fingers, no brush or sponge, and concluded it has medium to almost full coverage. It did not settle into wrinkles and creases, so thumbs up. The shade I chose based on Elf's shade finder was a match so good there. It didn't last as long as I would have thought. However, it is an $8 foundation. I might use it for special occasions because of the coverage, but for everyday use, it's a no-go. After wearing it for several hours, my skin felt drier than usual. I also wonder if some of the other shades might be prone to oxidizing. Not as good as the Revlon Illuminance Skin-Caring Foundation, which has been discontinued. I'm looking for its replacement.

I love this foundation, it’s now my favorite, it goes on smoothly, doesn’t settle into creases (I’m 68) stays put all day, gives me good coverage, where others can be too heavy or they don’t cover imperfections at all and the color is perfect I put the foundation on after my moisturizer and it’s not shiny or greasy. Perfect for meGreat value

Looks seamless on my skin! I have combination skin with some oily patches and some dry patches, and this foundation worked well on both. It goes on smooth and blends well and then is pretty much weightless on its own. Makes my skin look bright and clear!

Been using Elf for years this make up so smooth creamy smells nice my skin tone is medium dryer quick very beautiful look nobody know I was wearing foundation iam retired hair stylist I do a nice beat naturally pleasing to the eye