Pyure Keto Hazelnut Chocolate Spread | Sugar-Free, Low Carb, Vegan Nutella Alternative | 2g Net Carbs, Gluten-Free, Peanut-Free, Plant-Based, Non-GMO, Keto Snack, Vegan Sweets | 13 oz Jar

First Nutella knock off I’ve tried and as of right now I’m happy I went with this one! Loving it on thin grain crackers, diet (“light”) toast, strawberries, and apple slices!Pros(compared to Nutella)•Certified Organic•More NutritiousNo, I’m not gonna pretend this is a “health food.” It’s still an “indulgence food” but it has far more fiber in it, a teeny bit more protein, a surprising amount of non-heme iron, and the same amount of calcium despite being dairy-free. I don’t know how absorbable the mineral sources are, but it’s still much better than an empty-calorie indulgence!•More Dieter-Friendly!This is only has 150kcal per 2TBS while Nutella has 200kcal. Though this isn’t really a “diet food” I do still love that it’s made to be more suitable for health-conscious consumers *and* weight-conscious consumers.I also noticed the 25kcal reduction per TBS makes this spread’s calorie-sparing similar to a few other things I’ve switched over to:•whipped peanut butter (JIFwhips)•sugar-free fruit preserves (Polaner/Smuckers)•sugar-free chocolate syrup (Hershey/StoreBrands)———— Like this spread they are 25-35kcal lighter per TBS compared to their regular counterparts. In my experience this amount of spared calories really does make a difference in the long term! It’s definitely a bit easier for me to manage my weight w/o treating myself less (at home) when I use several reduced-calorie products like this.•Lack of sugars.The first Ingredient in Nutella is table sugar and it has 21g! This uses the non-caloric, non-glycemic, non-artificial sweeteners erythritol (the thing in Swerve) and stevia (the main thing in Truvia). This only has 2g of sugar so it’s better for blood sugar & insulin response than cane sugar and other free-sugars like brown sugar, beet sugar, molasses, date sugar/syrup, dextrose, corn syrup, or hfcs. Much less guilt inducing!Cons:(Compared to Nutella)•Nutella is sweeter and has a better taste overall but that’s what I expected since Nutella is mostly sugar and junk food is engineered to be addictively palatable! It think it would probably be better if they replaced some/all of the stevia in it with a different 0-GI sweetener that has a less bitter after taste. Allulose, inulin & monk fruit come to mind.•Price is notably higher — but considering the fact that it uses organic+better quality ingredients and took more ingredients to create and is a specialty product I still gave this full stars for valueOther Pros:(General)•No artificial sweeteners. (Saccharin, Sucralose, Aspartame, Ace-K) While I do I understand that they are safe, some people like to avoid them and the natural sweeteners Pyure used have been suggested to be beneficial to our gut microbiome and better for organ function than non-caloric artificial sweeteners .•Free of hydrogenated seed & vegetable oils. And thus it’s free of PARTIALLY hydrogenated S&V oil — that’s the one that adds synthetic trans fats to our food. Both partially & fully hydrogenated oils are often used in USA products like nut butters, dessert spreads & sweets quite a bit. I’m rather cautious of the ones that don’t make it clear that they are “fully” hydrogenated and leave it vague on the packaging. Thankfully this product just uses organic non-hydrogenated oils so I have no worries!

This spread is so good and I couldn't be happier that the flavor is so comparable to Nutella. I couldn't tell a difference, but my husband did point out that he had a slight aftertaste from the sweeteners several minutes after. I will point out that when we eat/drink foods that have erythritol and/or stevia in them, we typically have different opinions about it; I can taste it when he can't and visa versa.I'm also happy with the ingredients because it has less sugar and no palm oil. The oils that it does have are sunflower and coconut.If I were to have any complaints, it would be the consistency. The texture is smooth like Nutella, but it was pourable when I received it in the mail. The container says for best results to not refrigerate, but I did it anyways just to see what would happen. After refrigerating overnight, the texture is spreadable as I would expect it to be. After sitting out in my house for 15 minutes with the windows open and it's 73°, the product has started to liquify again. I'm guessing this the is result of using coconut oil instead of palm oil, which is a price that I am more than willing to pay. As far as I am concerned, in liquid form this product is simply "dippable". I would use caution when attempting to spread on warm toast, but if all else fails I will simply dip it.

The first jar I received (on the right in the picture) tasted terrible. There was no hazelnut flavor and a strong rancid oil taste. I received it in Feb with an expiration date in July of the same year. I reported it to the quality control department on the company website. A very nice rep got right back to me, apologized (apparently it was a known issue with the batch) and offered to send me a jar from a new batch. The jar I got a few days later (on the left in the picture; expiration in May of next year) was so much better. The hazelnut flavor is perfect and the oils taste fresh. Also the first ingredient on the new jar is organic soluble tapioca fiber instead of the vegetable oil blend which is listed first on the old jar. It is certainly not the same taste as the leading brand containing dairy and lots of sugar, but for being organic, dairy-free and low-sugar, I have not found anything better.So, if you don’t like the flavor of the jar you receive and it is labeled as in the right on the picture, be sure to let the company know.

I bought 4 brands of palm oil-free hazelnut spreads as a replacement for nutella - Nocciolata (Amazon ID# B00MFNAKQY), this one, Pongo (Amazon ID# B08LHDTNZW), and tbh (snacktbh dot com). This was the 2nd most expensive at $1.00/oz and in my opinion it was also the 2nd best in taste, with Nocciolata being #1. The no sugar is good health-wise but in taste...not so much. There's an aftertaste that everything with artificial sweeteners has and unfortunately it's just not that great. If you can afford it, I highly recommend Nocciolata. The palm oil industry is absolutely horrific for the environment (instead of cutting down trees to make room for the palm plantations workers just burn entire forests), wildlife (animals, including endangered orangutans, are burned alive if they can't escape the fires fast enough), and humans (Indonesian and Malaysian "workers" are basically slaves because they are paid so little that entire families, including small children, have to work on the farm and can't afford to leave). So, anything we can do to cut out palm oil is a big win!