Winning At New Products: Creating Value Through Innovation Paperback – Illustrated, September 19, 2017
Thumbnail 1

Winning At New Products: Creating Value Through Innovation Paperback – Illustrated, September 19, 2017

4.4/5
Product ID: 47302558
Secure Transaction

Description

Full description not available

Reviews

4.4

All from verified purchases

G**H

Keeps Getting Better

I think I have every edition of this book since it has been published. With all the talk of Agile Product Development, I am still an advocate of the Stage Gating Process. The author explains how it can be scaled back for certain applications to make the gating process more agile.I am presently working on building a Data Mart to support New Product Development (G1 -> G5) and Product Management processes (G5 -> G9). This book primarily focuses on "New Product" like the title says, however sometimes you have to focus on simply better managing the product you have in the marketplace!I would like to see a expanded section (or new book) on better managing products from G5 to G9. I have been mapping out this process and it generally can be described as Post-Launch (Infancy Stage) to Maintenance Stage, to Refresh Stage (Renew Product Feature/Functionality or Pricing Changes) to Retirement Stage. We are trying to capture the metrics for products within a portfolio that can be automated into a Product Portfolio Heat Map.Other than that I think this is a great book.Gary E. Smith

K**Y

Impressive

I am a fan of Robert G. Cooper's Stage Gate (TM) NPD process. I was excited to read his new publication of this book. He did not disappoint! For most companies, NPD is a complicated series of trials and errors harmed by systematic procrastination, low quality front-end work resulting costly, poorly adopted internal and external products doomed to fail immediately after launch. After reading and applying these principles the mystery of NPD becomes corporate common sense and innovation becomes a strategic ingredient to the overall mission of the growing company.

P**1

Good overveiw of product development

Provides a good overview of the stage-and-gated process, with the right amount of detail.

L**A

Boring read

This book is ok, but it was a really boring read. I also felt as if it was very repetitive throughout.

Q**E

A Must Read for those Interested in Agile Solutions to Innovation

Robert Cooper,does a thorough job of demonstrating how to succeed in product innovation. He uses best practices, new approaches and easy to understand illustrations. If you are in the product development world, this is a must read from one of the founders / forefathers of the Stage Gate Idea-to-Launch Process.

S**Y

worthwile to bu

it is a really good book,broaden the concept of innovation and have more meaningful guidance for various company to reach business goal. A best buying!

J**C

Must have

I use this as a reference almost every week.

J**P

Purchased for school

I purchased this book for school. It was easy to read and follow along with my class.

Common Questions

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Pooja R.

The customer service exceeded my expectations. Perfect for buying products you can't find elsewhere.

1 week ago

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

Shop Global, Save with Desertcart
Value for Money
Competitive prices on a vast range of products
Shop Globally
Serving over 300 million shoppers across more than 200 countries
Enhanced Protection
Trusted payment options loved by worldwide shoppers
Customer Assurance
Trusted payment options loved by worldwide shoppers.
Desertcart App
Shop on the go, anytime, anywhere.
$58407

Duties & taxes incl.

Chilestore
1
Free Returns

30 daysfor PRO membership users

15 dayswithout membership

Secure Transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Anjali K.

The product quality is outstanding. Exactly what I needed for my work.

1 month ago

Yusuf A.

Fantastic experience overall. Will recommend to friends and family.

1 month ago

Winning At New Products Creating Value Through Innovation Paperback Illustrated | Desertcart Chile