It CosmeticsBye Bye Redness - Neutralizing Color-Correcting Cream - Reduces Redness - Long-Wearing Coverage - With Hydrolyzed Collagen - 0.37 fl oz

Ladies and gents, it's worth the price.Compared to your average drugstore liquid concealer, this blows them out of the water. I don't regret spending this much on it because it blends seamlessly into my fair skin with cool/neutral undertones (for the record, I got the ****PORCELAIN BEIGE**** shade).I'm a 42 year old female Caucasian with light blonde hair (9NA) and green eyes. It's always hard for me to find matching skin shades because a lot of products stick to mostly warm undertones (yellow/orange base tones, etc.) vs. my cool pinkish undertones.This blends beautifully, especially with a good dense small to medium concealer blending brunch (you can get them cheap on Amazon, even in 3 packs with varying sizes, and I HIGHLY recommend using them if you aren't already -- makes a huge difference in how good your concealers and foundations will look and wear).This doesn't settle into fine lines as noticably as most concealers. It really does cover imperfections quite well too. It's long lasting and provides a creamy texture that doesn't feel heavy on your skin. It's also a good balance of matte/satin finish. It's opaque and not illuminating (in terms of any reflective particles being added for shimmer), but this is what I want because as we age, those shimmering products can actually draw more attention to the appearance of fine lines and pores. I find matte and/or satin finish are much more anti-aging.Also, a little goes a LONG way with this formula. I'm being serious here. Start with just the tiniest amount on your concealer brush and see how far it goes for your desired look before adding more. You'll be surprised at how much the smallest amount covers! This little jar can last a loooong time. It's also a reasonable size for carrying in your purse.Like most concealers, this is buildable depending on your need for coverage. It can be used more heavily for darker imperfections or more lightly/sheer for very subtle coverage.BONUS: You can also spread it out sparingly with a moist beauty blender or Kabuki brush over your entire face and use it as a foundation. If you do this, I'd recommend you start with a tiny amount of the product and blend it out very thin/sheer. See how you like it that way first. It's always easier to add more than it is to wipe a thick coat off your face and start over.I misplaced my jar of this recently, but I love it so much it's worth splurging again to replace it.If you're on the fence, I'd say go for it! Just make sure you're choosing the right shade level (light to dark) and undertone (warm, neutral or cool) that will best match your skin. I realize this probably goes without saying, but some folks aren't familiar with what their undertones are and that makes it much more difficult to find matching and flattering makeup, hair color, clothes, and even jewelry. So if you aren't familiar with what color "seasons" (palettes) flatter you most, I'd recommend doing a search for it online.Quick tip: Look at the veins on your inner wrist. Then match them to one of these options:-If they look blue and silver jewelry is more flattering on you than gold, then you have cool undertones.-If they look blue/green (teal, basically) and both silver and gold jewelry is flattering on you, you have neutral undertones. Rejoice! This provides more product options.-If they look slightly green or olive and you look best in gold jewelry, then you have warm undertones.Now that you know which undertone you have, you can run over to Google and look up what color season (palette) looks most stunning on you.And trust me, it makes a HUUUUUUUGE difference.You can look absolutely stunning in some colors that bring out all of your beautiful features with your natural coloring or you can look quite sickly and washed out the next second in the wrong colors. It will just be clashing all-over against your eyes and hair color, skin, etc. When you're wearing the wrong undertone via clothes, hair color, makeup, whatever else, something just doesn't look quite right and your other natural coloring doesn't "pop" like it will with the right colors. Again, trust me, it's definitely worth looking up what your best color palettes are based on your undertone! 😉I hope this info helped you. Have a great day!

This stuff is a miracle in a jar! I have permanent redness on my neck and upper chest/cleavage area, which has gotten worse with aging. It has been an embarrassment to have this show through my clothing. NOTHING seemed to cover the redness (concealers/foundations - which also stained clothing). This makeup product completely covers the redness, is waterproof, doesn't rub off on clothes, and requires very little of the product to get the job done. A little bit goes a long way. I dust the application area very lightly with some cornstarch baby powder once it dries (using a fluffy powderpuff). The difference is simply amazing! I wore a V-neck shirt today and for the 1st time, was not self-conscious about having a red chest and neck. I will DEFINITELY be buying this again.

I almost never write reviews, but this stuff is amazing! I’ve tried countless concealers, primers, CC creams, foundations and powders, including the green tinted ones, and Bye Bye Redness is the BEST by far. You barely need to use any and it completely covers the redness and lasts all day. Yes, the bottle gets messy, and yes it’s a small bottle, but a little goes a long way and I think it’s going to last quite a while. IMO, It’s totally worth the money. I have to wear way less makeup overall. I’ve been searching for this for years. Thank you for making such a great product It Cosmetics!

Easy return.This was very cakey on me and still didn’t cover my red spots.I typically love “IT” products. This wouldn’t dissuade me from continuing to purchase IT products in the future. It’s a wonderful line!

The Light Beige is VERY dark. I went to the IT cosmetics website and entered my NARS foundation (Deauville) and it recommended the Light Beige. I could tell instantly without using it that it is way too dark. Will be sending back and ordering the lighter color.

Very good coverage and feels light on the skin. Lasts all day. Only takes a small amount. But the best part other than evens out the color is the feeling of smooth luxury on skin.

I was blown away by how well this covers redness and other blemishes. I’ve tried lots products to cover redness but they don’t work or they feel and look too heavy.This product has a matte finish and it is easy to “buff” into the skin with a makeup brush. I haven’t tried beauty blenders or anything else but I feel like they would work well too.

Wish it was cheaper but I’m very pleased with the product. Been struggling with inflammation, sensitivity, beard burn, retinol acclimationThis stuff disappears all redness and doesn’t worsen any of my conditions.